DEAD CENTER DESIGN
Dead Center Design LLC is a media and branding company built for the motorsports world. Founded by racer and creative professional Jessica Farrar, specializing in photography, design and social media content that helps drivers and teams stand out.
Jessica Farrar - Owner
Owner of Dead Center Design LLC, where she combines her creative expertise with a life long passion for motorsports to deliver impactful, high quality media and branding.
With a deep understanding of racing culture and a strong visual storytelling skillset, she plays a key roll in how racers connect with fans, sponsors, and the racing community.
Jessicas journey began on the track - starting at the age of 8 in N.H.R.A Jr. Drag Racing, eventually advancing to Pro. Stock Motorcycle. Her firsthand experience as a racer fuels her unique perspective behind the camera, allowing her to capture the energy, emotion and intensity of motorsports in an authentic and compelling way.
Through Dead Center Design, she specializes in photography, brand development and content strategy for clients in the racing world. Jessica brings together the best of both worlds - racer and creative - making her a powerful asset in the motorsports industry.
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